It all started with a rash. A red, itchy, annoying rash that wouldn’t go away. That’s how our founder discovered that he had a severe skin allergy to one of the ingredients in his favorite soap. He was shocked and angry. How could a top brand product that claimed to be natural and gentle cause such a reaction? He suffered several other reactions where he had to take antihistamines to cope with his skin irritations with top brands products.
He decided to do some research and found out that his soap, along with many other cosmetics, contained harmful chemicals that could damage the skin and the environment. He learned that more than 50% of adults use antihistamines to cope with their allergies, and that the world spends more than 300 trillion dollars on antihistamines a year. He realized that he was not alone in his struggle, and that millions of people around the world were suffering from the same problem.
He wanted to find a solution. He wanted to find a way to make cosmetics that were truly natural, safe, and effective. He wanted to create products that would not only make his skin look and feel beautiful, but also protect it from harm. He wanted to share his vision with the world.
That’s when he embarked on a journey of discovery. He travelled the world, exploring different cultures and traditions, learning from the wisdom of nature. He collected rare and exotic plants, oils, and extracts that had amazing properties and benefits for the skin. He experimented with different formulas and ingredients, trying to find the best natural alternatives for cosmetics. He had a passion for nature and beauty, and a dream of making a difference.
He founded XENA, a company that combines the best of both worlds: the power of nature and the innovation of science. He created a line of cosmetics that are made with only the finest ingredients from nature, free of any synthetic preservatives, fragrances, colors, or additives. He tested his products on himself, not on animals, and ensured that they were gentle, effective, and affordable for everyone.
XENA is a company that believes that beauty should not come at the cost of your health. We are on a mission to provide you with the best natural cosmetics that will make you look and feel amazing. Join him and discover the power of nature with XENA.